It seems to me as an opportunity for copy-writers en people with common sense.
Have you ever heard a conversation of two guitarists?, if you don’t play yourself,
it remains a mystery what they are talking about. A drummer and a guitarist they
don’t fully understand each other neither.
Finally, science and the Medical Professionals have seen the light, to make sense to
a patient in the explanation about their findings / result-outcome.
Read all about it on:
Overcoming the “Curse of Knowledge” To Effectively Communicate Your Science